What’s in a name, asked Shakespeare? A lot, if it is something that has been nurtured and nourished over 2 decades with a lot of love and care.
MICA is not just an acronym. It is a word, a term, in fact, a way of life by itself. When the forefathers of MICA sat together in 1990 with the passion and fervour of setting up a unique school of management, one of the first things they grappled with was what to call it. After pouring over hundreds of names of other illustrious business schools, world over, ranging from IIMA to HBS, they finally came down to calling it ‘M-I-C-A’.
If you look at it carefully, each letter took care of itself. Since, it was to be an offspring of Mudra Communications, it was obvious that the name Mudra would be associated with it - so ‘M’ came easy. ‘I’ standing for Institute (aka IIM) superseding the School concept ; ‘C’ as in Communications , since this was the broad field or area it was being set up to cater to (again, inspired by IIM ) and finally ‘A’ standing for the city in which it was to be based. ‘A’ was never meant to denote Advertising, as some are given to understand, because Advertising was a narrow field and the idea was to address the macro all-encompassing area of Communications. Again, the founders never envisaged the thought that some day in future, the Institute may branch out to other cities (like IIMA eventually did). Another reason was the acronym ‘MICA’ had a zing to it, was easy on the lips and helped in instant recall, which ‘MIC’ didn’t quite match up to. So ‘MICA’ it was, the wise men deduced.
And that is how it has been all these score years. Most people and this includes MICA’s principal stakeholders, its students, refer to MICA colloquially as MICA. So, whenever you encounter youth whether, in the virtual world or in the real world, you will find them all mentioning just the acronym, not bothering or caring about what it fully stands for. Not for them, the time or inclination, to use the serious-sounding expansion of the initials. Over the years, the acronym MICA has come to represent everything associated with the institute and become a general reference-point in itself.
MICA is everywhere at MICA. It is the easiest prefix, add-on to any activity that originates here. So you have MICANVAS ( a brand management festival), MICAVAANI ( a radio station) , MICAMINDS ( a student consultancy wing) , MICARE ( a student-run necessity shop), MICAFE ( a cafe) , MICATALYST ( an MDP drive) , MICALIBRE (a placement activity), MICA-MIX (an interactive non-academic session), MICARENA ( a news magazine) and of course, MICAT(an entrance exam). If one observes, the word MICA easily fits into each of the above activity’s name and facilitates in their easy recall. Perhaps, there’s a meaning to all this, a MICAMEANING, if one could say so. Students also, in casual lingo refer to MICA as their ‘maikey’ (a bride’s parent’s home in Hindi) with immense fondness. Others like to call themselves MICALALs (culled from Bollywood lingo meaning Mother’s Child or Mai Ka Lal). Simply put, MICA rules everywhere, My My..!
So my dear MICAns (as everyone closely associated with MICA is referred as).Go Ahead, use MICAs-You-Like-it …Shakespeare would have approved!
Written by Sethu Iyer
Strategic Information Manager
News we can use!
Residents of the Champa Hostel have recently started ‘Champa News’. This channel is doing a great service to the MICAn community by posting a daily lunch bulletin which answers the very important question: ”What’s for lunch?”
Watch this bulletin, produced by Unmesh Lamture (PGP 2) and hosted by Robin Chopra (PGP 2) with special correspondent Akshay Agarwal (PGP 2)
(Click on the image to zoom in)
Scrooge McDuck, Mowgli, Captain Planet and the Radical Squadron came alive in the Mani Iyer Auditorium as teams fought to win the 90s Cartoon Quiz.
From cheers on hearing the Jungle Book theme to hoots on questions about Sidekicks, the place was abuzz with energy as people were nostalgic about the time spent staring at the TV watching their cartoon heroes.
Finally, Mayank & Abhinav from PGP -1 won the quiz to take away the coveted cartoon posters!
Article by Mohamed Riaz (PGP-20)
Photo credits: Aditya Akhauri (PGP-19)
The MICA Journal is happy to welcome a new contributor to the world of MICAtoons!
Peacocks are an integral part of the MICA campus. You can often see them wandering around, and you can hear them even more often!
Balaje Rajaraman (PGP-20) shows how things have changed from the early, relaxed days of being a fresher at MICA to the hectic, on-the-go life of a full-fledged MICAn!
(You can find more of Bala’s cartoons at his blog:
MICAns were treated to a sumptuous dinner tonight. The Mess was filled with smiling faces and the scents of the special winter dishes- Sarson da Saag and Makai di Rotis. There were hot Hara Bhara Kebabs for starters and sweet Jalebis for dessert. Nom!
A big thank you to the MessComm and Praful Bhai & his team for giving us such a happy, delicious meal!
It’s a new year but some things at MICA endure - like the MICAn love for quizzing! MiQuest, the quizzing committee at MICA hosted the 1st quiz of 2014.
Quiz Master Aditya Akhauri and his MiQuest colleagues Sukhada Chaudhary, Akashdeep Saxena & Vikram Priyadarshi challenged MICAns with the ‘Baap’ of all Movie, Music & Sports Quizzes and a fierce battle raged in the Mani Aiyer Auditorium for more than 2 hours.
Dharam, Unmesh & Ritwika (PGP-2) were the victors and Soumya, Kris & Vignesh (PGP-2) finished a close second.
MICA is offering the Fellow programme in management for the students interested in communications management. The course is approved by AICTE and also doctoral level programme in the communication discipline.
MICA has started accepting applications for its Fellow Programme in Management (FPM), a doctorate level programme in communications management. Applicants may fill the online form at the MICA website. For further details, please visit:MICA Admissions
Presenting the Admissions Route Map to help you get to MICA - India’s premier communications management school!
Your FAQs answered: http://mica.ac.in/blog/faqs-for-pgdmc-admissions-2014-2016/
The Official Discussion Group 2014 on Facebook:
The Official MICAT Discussion Forum 2014 on Pagalguy:
All the best!
A bright October evening at the Chhota Canteen
At MICA, we take our badminton seriously. Very seriously.
The MICA Journal is happy to present a brand new series - the MICAtoons! Take a peek into the MICAn life via these comic strips!
The MQC (MICA Quizzing Championship) is one of the most awaited events of the year. For over three years, LitComm, the Literary Committee at MICA, has been conducting this quizzing event, making it more innovative and engaging with each passing year. The long hours spent in front of the television and countless minutes spent browsing through magazines and newspapers are put to test. Quizzes on brands, television, India, the sports and entertainment quiz (SPENT) and ultimately, the Mega Quiz are held throughout the year. The quizzes consist of several interesting and thought-provoking rounds with surprises and twists.
Marque witnessed a full house. After a demanding preliminary round and a few tie breakers, the top six teams battled it out in the finale. The finale consisted of four gruelling rounds, each more intense than the other and included several innovative rounds. The round ‘Connect the Dots’ involved recognizing popular brands’ logo colours and an image that represented the brand. In the ‘Dingbats’ round participants were expected to recognize brands using imagery and visuals that conveyed the taglines of famous brands whereas in the ‘Anagrams’ round, they were to unscramble the anagram with the help of a clue e.g. ‘THE NUT’S NAMED ERIC’ is owned by Glazer stood for Manchester United.
The competition ended with a nail biting finish with Team Quickzers (Neel and Mudit – PGP 2) claiming victory and Team Citrus Acid (Sukhada and Aditya – PGP 2) finishing a close second. Marque was not just limited to the quiz participants but it also engaged the audience with challenging questions and exciting goodies. There was also a prize for the best and worst team names. The battle may have concluded but the war has just begun….more exigent quizzes lie ahead to challenge MICAns’ grey cells.
MICA’s theater committee, Sankalp, was honoured to perform for the Indian Army on August 20, the ‘GARIMA Day’ of the 2/1 GR (Gorkha Rifles).
The GARIMA Day is the day on which Project GARIMA was launched by the Army Women Welfare Association. An initiative by the wives of Army officers, the project works to prevent oppression against women. It fights against child marriage, rape, domestic violence & illiteracy of women.
The chief guests of the event were Brigadier Anil Beniwal (Commander, Gandhinagar Garrison) & his wife. The event was also honoured by the presence of Col. M. S. Bains (C.O. 2/1 GR) and his wife. The other officials present were Major Vishal Rai & his wife, Major S.V. Nair, Major D. Mathapati & his wife, Major C.B. Nandakumar & his wife, and Subedar Major of 2/1 GR, Mr. Yaman Gurum & his wife.
There was a beautiful set up where the family of the officials and jawans were seated on one side, and the Army men in their regal attire were seated on the other side. There was also a podium where the Army celebrated the Raksha Bandhan festival.
Sankalp presented a street play on the theme of female infanticide & women empowerment. The play depicted the oppression women face and showed how the people of today should unite and stand against this injustice.
The actors performed with great zest and passion which struck a chord with the audience. The response was overwhelming.
After the event, Sankalp was felicitated by the chief guests. Brigadier Beniwal praised the director of the play and said that such events should be encouraged and frequently staged.
Mrs Beniwal said, “Since the men in the troops mostly come from rural backgrounds, they have certain biases about the ladies in their family. This was a great way to make them understand the importance of women empowerment.” She also commented, “The content was apt and clear. The acting was so natural that I got goose bumps!”
(Photographs by Subhi Agarwal)
For more pictures, take a look at the album on our Facebook page: