If there are 100 things to be done and you take care of 99, it’s for sure that everyone will ask about that 1 thing you missed.
- The most enthusiastic people who will do all the work will be the bachelors – just take care of their food and drink needs and they will do everything willingly.
- All Chief Guests begin by saying that they will just take a few minutes and admit they do not know the reason why they have been invited ; Yet the moment they are given the mike, it’s hard to get them to stop.
- When someone is speaking extempore, without a script in hand, it’s that much more difficult for him or her to know when to end.
- Regardless of how many people are running around doing multiple things, when the Director needs something everyone disappears into thin air.
- It’s good to draw a time schedule even - if in most times it doesn’t work.
- The most critical care you must exercise when hosting a foreign speaker is to be able to pronounce his or her name.
- There’s no better PR than a happy, satisfied, contented Conference participant.
- However much you order, stocks will always run out.
- A Conference name badge hanging from your neck is a funny thing; the moment a pretty female participant comes searching for you, its turns its back.
- The most unfortunate thing that can befall a speaker is to have his/her session slotted right after the luncheon break.
- If you have parallel sessions, where one is on the top floor and one on the ground, the chances are , everything else being equal, people are more likely to attend the one on the ground floor than take the stairs.
- Conference organising staff never get the chance to attend its sessions.
- It’s when a Conference organiser decides to attend a session that he/she will be most needed outside.
- The most difficult thing for a session Chair is to stop a speaker from speaking; the most difficult thing for a speaker is to stop speaking!
- A Conference ensures that every speaker gets applause – sometimes for what he/she has spoken, sometimes for the fact that he/she has stopped speaking.
- It’s wiser not to ask any questions to the panelist than to ask awkward questions.
- An audio-visual equipment works on its own moods.
- The AV guy will be hard to locate when the presentation stalls.
- Everyone knows when to dim the lights in a Hall except the person manning the switches.
- Even if you have exercised adequate care and taken everyone’s name while giving a vote-of-thanks, the moment you step down from the podium, the name of that one person you missed out will flash in your mind.
- Sometimes the less articulate, less educated, less verbose participant can convey more important, more interesting, more meaningful insights.
- Speakers who display a sense of humor get the loudest claps.
- Presenting a ‘khes’ (a garment worn around the neck) is a better idea than presenting a bouquet; at least it generates a few chuckles.
- One man’s ‘khes’ is another woman’s ‘dupatta’.
- A Conference which has more women participants than men has a good look; women generally are well turned-out in smart, colorful attires while the men turn up in staid, unattractive clothes.
- Every faculty who attends a Conference needs to be accompanied by a student or a research assistant; they come very handy for clicking pictures.
- Attending a Conference helps one to a) discover a new place ;b) network/meet up with new people/old friends ; c) present one’s research work – necessarily in that order.
- The attendance at the first day, first session of a Conference is in sharp inverse to that at the last day, last session.
- Flashing a Conference logo on one’s bag is not the same thing as flashing a, say, Louis Vuitton logo – even if Conference organisers may think otherwise.
- One of the perks that come with being a senior faculty is that all the women participants rush to have a picture taken with you.
- A Conference which goes off without too many heartbreaks and hassles is sufficient enough for you to forget all those tensions and headaches that preceded the Conference.
- Finally, a Conference is like a Big, Fat Indian Wedding – at the end everything falls into place and all ends well!
-Written by Sethu Iyer, Strategic Information Manager, MICA
Nothing helps a brand more than a well crafted TVC!
TVCs are a marketrer’s true love.This Valentine’s Day we compiled few of the best TV commercials.Here is a sampling.Fall in love all over again!
Watch this space for the second installment!
What’s in a name, asked Shakespeare? A lot, if it is something that has been nurtured and nourished over 2 decades with a lot of love and care.
MICA is not just an acronym. It is a word, a term, in fact, a way of life by itself. When the forefathers of MICA sat together in 1990 with the passion and fervour of setting up a unique school of management, one of the first things they grappled with was what to call it. After pouring over hundreds of names of other illustrious business schools, world over, ranging from IIMA to HBS, they finally came down to calling it ‘M-I-C-A’.
If you look at it carefully, each letter took care of itself. Since, it was to be an offspring of Mudra Communications, it was obvious that the name Mudra would be associated with it - so ‘M’ came easy. ‘I’ standing for Institute (aka IIM) superseding the School concept ; ‘C’ as in Communications , since this was the broad field or area it was being set up to cater to (again, inspired by IIM ) and finally ‘A’ standing for the city in which it was to be based. ‘A’ was never meant to denote Advertising, as some are given to understand, because Advertising was a narrow field and the idea was to address the macro all-encompassing area of Communications. Again, the founders never envisaged the thought that some day in future, the Institute may branch out to other cities (like IIMA eventually did). Another reason was the acronym ‘MICA’ had a zing to it, was easy on the lips and helped in instant recall, which ‘MIC’ didn’t quite match up to. So ‘MICA’ it was, the wise men deduced.
And that is how it has been all these score years. Most people and this includes MICA’s principal stakeholders, its students, refer to MICA colloquially as MICA. So, whenever you encounter youth whether, in the virtual world or in the real world, you will find them all mentioning just the acronym, not bothering or caring about what it fully stands for. Not for them, the time or inclination, to use the serious-sounding expansion of the initials. Over the years, the acronym MICA has come to represent everything associated with the institute and become a general reference-point in itself.
MICA is everywhere at MICA. It is the easiest prefix, add-on to any activity that originates here. So you have MICANVAS ( a brand management festival), MICAVAANI ( a radio station) , MICAMINDS ( a student consultancy wing) , MICARE ( a student-run necessity shop), MICAFE ( a cafe) , MICATALYST ( an MDP drive) , MICALIBRE (a placement activity), MICA-MIX (an interactive non-academic session), MICARENA ( a news magazine) and of course, MICAT(an entrance exam). If one observes, the word MICA easily fits into each of the above activity’s name and facilitates in their easy recall. Perhaps, there’s a meaning to all this, a MICAMEANING, if one could say so. Students also, in casual lingo refer to MICA as their ‘maikey’ (a bride’s parent’s home in Hindi) with immense fondness. Others like to call themselves MICALALs (culled from Bollywood lingo meaning Mother’s Child or Mai Ka Lal). Simply put, MICA rules everywhere, My My..!
So my dear MICAns (as everyone closely associated with MICA is referred as).Go Ahead, use MICAs-You-Like-it …Shakespeare would have approved!
Written by Sethu Iyer
Strategic Information Manager
News we can use!
Residents of the Champa Hostel have recently started ‘Champa News’. This channel is doing a great service to the MICAn community by posting a daily lunch bulletin which answers the very important question: ”What’s for lunch?”
Watch this bulletin, produced by Unmesh Lamture (PGP 2) and hosted by Robin Chopra (PGP 2) with special correspondent Akshay Agarwal (PGP 2)
(Click on the image to zoom in)
Scrooge McDuck, Mowgli, Captain Planet and the Radical Squadron came alive in the Mani Iyer Auditorium as teams fought to win the 90s Cartoon Quiz.
From cheers on hearing the Jungle Book theme to hoots on questions about Sidekicks, the place was abuzz with energy as people were nostalgic about the time spent staring at the TV watching their cartoon heroes.
Finally, Mayank & Abhinav from PGP -1 won the quiz to take away the coveted cartoon posters!
Article by Mohamed Riaz (PGP-20)
Photo credits: Aditya Akhauri (PGP-19)
The MICA Journal is happy to welcome a new contributor to the world of MICAtoons!
Peacocks are an integral part of the MICA campus. You can often see them wandering around, and you can hear them even more often!
Balaje Rajaraman (PGP-20) shows how things have changed from the early, relaxed days of being a fresher at MICA to the hectic, on-the-go life of a full-fledged MICAn!
(You can find more of Bala’s cartoons at his blog:
MICAns were treated to a sumptuous dinner tonight. The Mess was filled with smiling faces and the scents of the special winter dishes- Sarson da Saag and Makai di Rotis. There were hot Hara Bhara Kebabs for starters and sweet Jalebis for dessert. Nom!
A big thank you to the MessComm and Praful Bhai & his team for giving us such a happy, delicious meal!
It’s a new year but some things at MICA endure - like the MICAn love for quizzing! MiQuest, the quizzing committee at MICA hosted the 1st quiz of 2014.
Quiz Master Aditya Akhauri and his MiQuest colleagues Sukhada Chaudhary, Akashdeep Saxena & Vikram Priyadarshi challenged MICAns with the ‘Baap’ of all Movie, Music & Sports Quizzes and a fierce battle raged in the Mani Aiyer Auditorium for more than 2 hours.
Dharam, Unmesh & Ritwika (PGP-2) were the victors and Soumya, Kris & Vignesh (PGP-2) finished a close second.
MICA is offering the Fellow programme in management for the students interested in communications management. The course is approved by AICTE and also doctoral level programme in the communication discipline.
MICA has started accepting applications for its Fellow Programme in Management (FPM), a doctorate level programme in communications management. Applicants may fill the online form at the MICA website. For further details, please visit:MICA Admissions
A bright October evening at the Chhota Canteen
At MICA, we take our badminton seriously. Very seriously.
The MICA Journal is happy to present a brand new series - the MICAtoons! Take a peek into the MICAn life via these comic strips!